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SUPPORT THE CRAFT
Our first collection is inspired by Hand block printing craft — a heritage, passed down through generations of artisans in Jaipur. We merge block printing with beautiful silhouettes - so that you can wear it everyday while supporting the handcraft and the artisans.



Made by Hand, CRAFTED WITH CARE
SUSTAINABLE FABRICS
We use natural and low-impact fabrics—better for your skin, and gentler on planet
MADE BY ARTISANS
Each piece is handmade in small batches using handcrafts

SLOW FASHION
Each collection is released slowly in small quantities at a mindful pace
indian founder
A Indian-born founder led business with aim to share India's textile
What our fans are saying:
MEET OUR PRINTING ARTISANS
The lovely and skilled block printers of Jaipur

HEMLATA Ji
HEMLATA Ji

POOJA ji
POOJA ji

LALLU ji
LALLU ji

jugal ji
jugal ji

BALLU JI
BALLU JI

Simrat (Guest Printer)
Simrat (Guest Printer)
Our first tale
CRAFT OF HANDBLOCK PRINTING
From hand-carving of wooden blocks to pressing each motif onto fabric, Jaipur’s artisans have practiced this centuries-old craft for over 500 years — making every piece a work of tradition and care.