Slow Fashion
To Be Treasured
Our first tale
CRAFT OF HANDBLOCK PRINTING
From hand-carving of wooden blocks to pressing each motif onto fabric, Jaipur’s artisans have practiced this centuries-old craft for over 500 years — making every piece a work of tradition and care.
SUSTAINABLE FABRICS
We use natural and low-impact fabrics—better for your skin, and gentler on planet
MADE BY ARTISANS
Each piece is handmade in small batches using handcrafts
SLOW FASHION
Each collection is released slowly in small quantities at a mindful pace
indian founder
A Indian-born founder led business with aim to share India's textile
HEMLATA Ji
HEMLATA Ji
POOJA ji
POOJA ji
LALLU ji
LALLU ji
jugal ji
jugal ji
BALLU JI
BALLU JI
Simrat (Guest Printer)
Simrat (Guest Printer)
SUPPORT THE CRAFT
Our first collection is inspired by Hand block printing craft — a heritage, passed down through generations of artisans in Jaipur. We merge block printing with beautiful silhouettes - so that you can wear it everyday while supporting the handcraft and the artisans.